sfaafsafsAustralian Startup Book - Start-Up and Scale - by Ben Waldeck
Australian Startup Founders, Entrepreneurs & Investors:
Discover how to take your STARTUP FROM IDEA TO EXIT
Start-Up and Scale -  the Book for Australian Entrepreneurs is Coming in September, 2019!
Start-Up and Scale guides you through the startup process. From idea to launch, from corporate structure to IP, from product validation & MVP to due-diligence as well as scaling & exits.

As you read this book, you will gain confidence as you understand the requirements, risks and opportunities - as you Start-Up and Scale.
Due for Release on Amazon in September 2019
Due for Release on Amazon in September 2019
how you will benefit
You will gain a clear and direct path toward your goal, which will allow you to fast-track your success.
Start-Up and Scale is for entrepreneurs of all ages, backgrounds and skill levels, who wish to start-up in Australia and potentially scale internationally.
Does Start-Up and Scale have information That's relevant to My Startup?
Yes, it is a perfect fit for:
  •  BEGINNERS that have an idea they want to turn into a lucrative business.
  •  ENTREPRENEURS who want to plan a system for their startup's success.
  •  FOUNDERS who want to fast-track their vision and avoid the pitfalls.
  • TECH & SERVICE startup business models.
  • INTROPRENEURS who want to learn more about the business-side, or want to break into a startup career.
  • INVESTOR-SEEKING entrepreneurs who want know how to WOW investors to write a cheque.
  • SUPER STARS who want to learn about due diligence, capital raising and scaling - from the EXPERTS!
  •  COMPANIES who want to 'retrace their steps' to ensure that everything necessary has been taken care of.
Meet Author, Ben Waldeck
Lawyer for Technology & Startup Companies
Ben is a lawyer who has a real-world, hands-on background in e-Commerce, web & SaaS development and tech project management.
It is Ben's passion to guide entrepreneurs through the Australian startup ecosystem, to enable them to experience the feeling of success much earlier than others.
WORLD-CLASS entrepreneurs

Nik Halik

Global Tech Investor, Astronaut & Adventurer
Nik Halik is a true entrepreneur with global companies that fund his incredible adventures including a 5Km submersible dive to the shipwreck Titanic, a sleepover in the King’s chamber of the Great Pyramid of Giza and of course, becoming an astronaut. Nik also guest lectures at Harvard for entrepreneurship – despite having no tertiary qualifications!

Nik is going to reveal his personal secrets of how to define your vision, so that investors, partners and employees will be magnetically attracted to assist you in your venture!

Gregory Duffell

Serial Entrepreneur and Change Advocate
Greg is an exceptional tech and startup entrepreneur with former positions as CEO of Pacific Asia Travel Association’s (PATA), advisor to Emirates Group (Dubai) and GM of Thomas Cook Group as well as Regional Director, Asia Pacific for Budget Rent A Car.

However, it is Greg’s methodologies implementing technology to startups throughout UK, North America, Asia and the Middle East that really sets him apart. His experience ranges from electric vehicles, travel tech, education, data, healthcare and fin-tech companies.

Greg is going to share his proven methods of how you can create addictive products that customers will line up to buy regardless of your company’s size.

Sam Riley

CEO, Ansarada
Sam's company started with only $30,000 in capital. It has since moved to become the leader in AI and data room storage.

Sam's complete bio coming soon.

Alastair Loxton & Sara O'Shea

Founders of Ministry of Villas
Sara and Alastair are the ultimate travelpreneurs. Ministry of Villas is a leading online booking platform for the most luxurious villas that span 14 countries.
Sara and Alastair share their secrets on how to hire and keep the best talent.

Brian Julianel

Poptik Founder

With clients including Department of Defence (USA Gov), NFL and various international luxury brands.

Brian's expertise with anti-counterfeiting technology and startups is staggering!

  • Create a corporate startup structure for tax & asset protection
  • How to keep your position, without losing control
  • The simple marketing strategies that have yielded my clients the best results
  • ​Establish your online presence in record-time
  • ​Build your product (or service offer) the SMART and FAST way
  • ​Fund your startup with the latest methods , that you may not have previously considered
  • ​How to build your team and how to hire the best talent
  • ​Attract the right investors by knowing exactly what they want
  • ​How to build a startup team
  • ​Get ready to scale your startup
  • ​Exit the right way, and on your terms.

Trent Davidson & Zoe Branch

When we started our business we had so many overwhelming decisions to make, choosing Ben as our lawyer is still to this date the best business decision we have made. Ben is not only extremely knowledgeable, he also takes the time to arm you with that knowledge to ensure you feel comfortable and confident in the decisions you make for your business. Above all of that, Ben’s passion for what he does is undeniable and unwavering. He’s like a god send for businesses and we can’t thank him enough.

Nik Halik

“Ben Waldeck has provided astute advice that has been instrumental and significantly beneficial to my brand and global organisations.

Ben’s hands-on consulting expertise in e-Commerce, marketing, cryptocurrencies and cloud systems sets him apart. I recommend Ben’s services with confidence.”
Where Nik has appeared:

Angela Trinh

When my business had matured past the start-up phase and was ready to scale, I realized it was time to bring in an expert because I was definitely out of bandwidth and out of my depth of knowledge. I wanted an online system to teach others to duplicate my business strategies and I didn’t know where or how to begin. Ben took my project from start to finish and made it easy. I love the result and the expansion of my business has brought in more clients and customers than I could imagine.

Shane Atkins & Darren Barnes

If you get the opportunity to work with Ben, do it. Before working with Ben, we were going from one ‘specialist’ to the next.

Our company wasn’t moving forward. Ben has made a significant impact by systematising and automating our business, which has lead to a significant increase in our online growth. We could not be happier!
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